Red Star Kim

FEBRUARY 14, 2023

What is the marketing consultant’s approach from the first meeting? Who else has the marketing consultant worked with? Are they certified as marketing experts? Are they trained on the latest marketing techniques, tools and technologies on a monthly basis? How much do you value strategy in the equation?

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

MARCH 6, 2023

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. They gave attendees ideas to keep their major marketing projects fun, engaging and on target. Innovate client experience. Some firms were represented by their entire M&BD teams. Closing thoughts.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Flevy

MARCH 20, 2024

Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., The adage “meet your customers where you are” continues to ring true, but just like many of us now order groceries online, our prospects and customers are ready to work with their vendors across more digital channels. Takeaway #2 - We are Storytellers.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52