DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. But those two need to go hand in hand.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Strategic Account Management Association

AUGUST 6, 2021

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. When a lot of tools are used to keep track of your accounts, you will often operate in silos within your ecosystem.

Account Management 52

Account Management Digitalization Management Account Planning 52

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. They help you identify key players, understand reporting relationships, and tailor your engagement strategy accordingly. For key account managers, org chart software is particularly valuable. One of your biggest challenges?

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. Sales teams are rapidly adopting AI-powered digital tools.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Arpedio

JUNE 9, 2022

Back to blog. Is account-based selling about selling or the right relationships? In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. Does that mean having too many accounts can actually result in a lack of focus?

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Arpedio

MARCH 7, 2022

Why Account-based marketing (ABM) is essential to your business. Back to blog. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM?

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Back to blog. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry.

Account Management 52

Account Management Management Key Account Management B2B 52

Arpedio

JANUARY 26, 2022

Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Fully integrate your account planning with Salesforce.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

Back to blog. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Fully integrate your account planning with Salesforce.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

SBI

AUGUST 1, 2019

Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers. Revegy, a leading sales platform for key account planning, enables companies to visualize what’s going on inside their largest accounts by mapping people, priorities and progress.

Account Planning 34

Account Planning Account Management B2B CRM 34

SBI

AUGUST 2, 2019

Revegy provides a premier platform for Key Account Management, focused on helping companies optimize revenue growth for their most valuable customers. Revegy, a leading sales platform for key account planning, enables companies to visualize what’s going on inside their largest accounts by mapping people, priorities and progress.

Account Planning 32

Account Planning Account Management CRM B2B 32

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Arpedio

JUNE 22, 2022

Relationship Mapping – The Key to Your Sales Success. Opportunity Planning: A Complete Guide. ? Back to blog. Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Table of Contents.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

MAY 23, 2023

Sales Coaching – Make Every Sales Rep a Top Performer ← Back to blog Coaching sales reps is vital! And therefore, this blog post is going to be all about sales coaching: What is it, what’s the value, and what does it take to make every sales rep a top performer. Start by centralizing your account and stakeholder data in Salesforce!

Sales 52

Sales Account Management Stakeholders CRM 52

Arpedio

DECEMBER 22, 2021

Back to blog. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022. Best recommendations for KAM leaders.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

Back to blog. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022. Best recommendations for KAM leaders.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52