Account Planning Communication Leadership Sales Leadership 
ProlifIQ
MARCH 30, 2023
Account Planning Template for B2B Sales Teams You can steal the key account plan template we use with customers here. We’ll cover each part including: Business Overview Objectives & goals Relationship Mapping White Space (Expansion) Action Introduction: What is Account Planning?
Strategic Account Management Association
AUGUST 18, 2022
Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it. How do you take care of your most important customers?
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ProlifIQ
NOVEMBER 9, 2022
As a seller, this means you must also be consultative and understand not just your own product, but also the competitive landscape within each target account. This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.
Louise Collins Associates
NOVEMBER 24, 2017
My observation across multiple organisations is that KAM often lacks the leadership required to make it work. In most organisations KAM sits within the sales directorate and the responsibility for leading key account teams sits with the first line sales manager. This is not the role of the first line sales manager.
ProlifIQ
FEBRUARY 27, 2023
Importance of Key Account Management – In a B2B company, key account management is crucial as these customers often generate a large portion of the company’s revenue. This helps hold your team accountable and gives leadership an easy home base to understand where efforts are being directed.
SalesGlobe
NOVEMBER 10, 2023
From the first contact that may come from marketing to the first conversation, how we connect and what we say must change to respond to the changing dynamics of how people connect with one another and communicate in a world where our now modern methods of communication have dramatically changed behaviors, habits and expectations.
SBI
JULY 1, 2020
Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Collaborate Beyond Sales.
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