article thumbnail

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. By Shahaboddin Wahdatehagh, Sr. Tier 2: Applied Processes.

article thumbnail

Exclusive insights from the SAMA Executive Symposium

Arpedio

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Success in SAM hinges on several key factors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Charybdis and Scylla of Key Account Management

KAM With Passion

Select the Key Accounts with whom to engage. Appoint Key Account Managers and where required Key Account Teams. Conduct an in-depth analysis of each Key Account and build an Account Plan. Execute the Account Plan, develop the relationship and manage the various opportunities.

article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management.

article thumbnail

Why Start a (True) Key Account Management Initiative?

KAM With Passion

The other most usual KAM-specific processes include: the selection and deselection of Key Accounts, resources allocation and alignment, the building and management of account teams and account plans, as well as goal setting for the short and medium term along multiple dimensions.

article thumbnail

Marketing Role in Creating Distinctive Business Value

Cosawi

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? Leveraging the full power (art AND science) of their function while tapping into the mindset of a scientist, marketers can analyze data to pinpoint opportunities to advance account plans and engage with customers.

article thumbnail

Artificial Intelligence and the Augmented SAM

Mercuri International

For example, working with digital twins as a sales tool — a virtual model designed to accurately reflect a physical object, relationship, or ecosystem. Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization.