DemandFarm

OCTOBER 19, 2023

Discover how Zebra Technologies streamlined account planning and stakeholder engagement with DemandFarm. Learn how they simplified complex relationships, digitized account planning, and achieved a 12% boost in win-rates, along with a 60% reduction in time spent on manual tasks.

Account Planning 52

Account Planning Stakeholders Digitalization 52

Arpedio

JUNE 2, 2023

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of Account Plans.

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

Strategic Account Management Association

DECEMBER 3, 2020

From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5. SAM will become (if it isn’t already) the standard bearer for all sales.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? What Is Account Planning? Strategic Account Planning. What Should a Key Account Plan Include? How to Do Account Planning? Back to blog.

Account Planning 52

Account Planning Account Development Management Account Management 52

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Why should you adopt Digital Key Account Management?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. When a lot of tools are used to keep track of your accounts, you will often operate in silos within your ecosystem.

Account Management 52

Account Management Digitalization Management Account Planning 52

Upland

JUNE 14, 2023

And how can account planning help? These include an uncertain economic landscape, attracting and retaining top-notch talent, crossing the digital divide, and staying relevant even as the competition grows fiercer. What is clear, however, is the importance of winning in regard to the digital space.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

Quip

NOVEMBER 17, 2020

As Digital Project Leader, Henry Wellbelove leads the implementation of Salesforce Anywhere at Cytiva , formerly part of GE Healthcare Life Sciences. He shared with us his company’s experience rolling out Salesforce Anywhere for account planning. Why Salesforce Anywhere for account planning?

Account Planning 52

Account Planning Suppliers Healthcare Manufacturing 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. Account-based marketing or ABM is one such strategy that is aligned with account-based sales to target high-value accounts with personalized and targeted campaigns.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Strategic Account Management Association

AUGUST 6, 2021

Key Account Planning: Outlines a standardized methodology and template for key account planning, which has enabled the team to use account plans as a communication vehicle for internal and customer-facing purposes. Tier 2: Applied Processes.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Upland

FEBRUARY 17, 2023

With so many digital channels available for learning about a potential solution, only 17% of their time is being spent on interacting with potential vendors. “Buying groups purchase from those they know” says Marrs. Account Planning Lastly, account planning is a must for effectively navigating buying groups.

Decision-making 368

Decision-making Account Planning Stakeholders B2B 368

Upland

JANUARY 26, 2023

Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. The odds of surface-level account information being enough to sway an entire buying committee are slim if not impossible. This is where account planning comes in.

Account Planning 195

Account Planning B2B Decision-making Acquisition 195

Arpedio

JANUARY 14, 2021

Transform frameworks and best practices into digitized automated processes. Download your "digital sales and account management coach" now. ? Interested in how to become even more successful in your strategic account planning and complex sales? Download your "digital sales and account management coach" now.

Digitalization 52

Digitalization Account Management B2B Innovation 52

DemandFarm

MAY 22, 2023

There are plenty of similarities between the roles of a Sales Manager and a Key Account Manager, but equally, they are quite different. While we examine these, let’s also look at how each role can benefit from Digital Key Account Management. Improved collaboration Sales Managers: Streamlining coordination with digital platforms.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Upland

JULY 9, 2020

The reality of today’s digital-first world is that customers are already in the center of your business – whether prospects and existing accounts. Instead, think about sales optimization strategy and account based strategy in order to align sales processes to customer journeys and help your customers capture value in every interaction.

Account Management 195

Account Management Management Account Planning Digitalization 195

DemandFarm

JUNE 2, 2023

In this podcast, you’ll get to: Understand emerging trends in customer success Align product features with customers’ top-level business objectives Address challenges in account planning and governance Leverage analytics and Big Data for customer success and account management Tune in to The Shift today!

Key Account Management 52

Key Account Management Account Management Government Digitalization 52

Upland

AUGUST 18, 2023

Dreamforce 2023 Happy Hour – Where Cocktails, Conversations, and Account Planning Mix For those passionate about account planning in Salesforce, the Upland Altify Happy Hour Networking event is the perfect opportunity to dive headfirst into account planning in the new world of artificial intelligence, augmented intelligence, and digital transformation. (..)

Artificial Intelligence 195

Artificial Intelligence Account Planning Innovation Digital Transformation 195

KAM With Passion

FEBRUARY 8, 2021

A strong KAM initiative is always built on the following 3 Pillars: KAM infrastructure , Key Account Teams and Key Account Plans. Implementing true KAM requires having performing Key Account Teams in addition to the central team chartered to manage the KAM Programme. KEY ACCOUNT PLANS. KAM INFRASTRUCTURE.

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. The mindset shift from account plans to account planning is essential.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Revegy

AUGUST 10, 2023

In today’s business world, strategic account management and account planning are key to using your marketing and sales resources wisely to increase sales.

Account Management 52

Account Management Management Account Planning Sales 52

Upland

MARCH 29, 2023

The importance of relationship management At the onset of the pandemic, it seemed that digital selling had been launched forward years. This is part of the mindset shift required to become effective at relationship management and is also a key aspect of account planning. Suddenly, everyone was on the same playing field.

CRM 195

CRM Management Stakeholders Decision-making 195

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

KAM With Passion

FEBRUARY 23, 2021

Select the Key Accounts with whom to engage. Appoint Key Account Managers and where required Key Account Teams. Conduct an in-depth analysis of each Key Account and build an Account Plan. Execute the Account Plan, develop the relationship and manage the various opportunities.

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Addressing Challenges in Account Planning and Governance Organizations frequently struggle with account planning and governance – a crucial process that requires strategic plans for customer account management.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

ProlifIQ

OCTOBER 4, 2023

Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape. It lays out a detailed plan for each key account.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Account Manager Tips

JULY 6, 2022

You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. I use Hyper Island all the time to improve engagement, interactivity and creative thinking especially in client business reviews and account planning sessions. +

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

DemandFarm

JULY 13, 2023

Abhijit Gangoli, CEO and Co-founder says, DemandFarm has been a pioneer in the Digital Strategic Account Management space for the past 7 years. In this time, we have seen the product capabilities, as well as the market expectations grow exponentially.

Account Management 52

Account Management Account Planning Digitalization Organization 52

Account Management Skills

MARCH 20, 2023

Transcript: Jenny Plant 00:03 Today I am absolutely delighted to introduce Kate Vines and Kiorthe Aghoghogbe from award winning strategic digital marketing agency Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. Now Hallam was actually my first digital agency and my first pure PM role.

Digitalization 52

Digitalization Account Management Decision-making Management 52

Arpedio

MARCH 31, 2023

Why Invest in Account-Based Selling (ABS) Technologies? These platforms streamline account planning processes to increase rep efficiency. These platforms streamline account planning processes to increase rep efficiency.

Sales Technology 52

Sales Technology B2B Account Planning Stakeholders 52

Account Manager Tips

JULY 27, 2020

00:00 Introduction 01:31 How Calin got his start in account management. 03:34 The best thing about account management. 05:21 Account management at Netguru in the early days. 08:16 First task: double the size of the account management team. 17:19 Designing and standardizing strategic account management. Time Stamps.

Account Management 130

Account Management Business Growth Management Account Planning 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. Omnichannel Engagement: Account marketing professionals take the lead in developing the engagement plan for each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

DemandFarm

APRIL 13, 2023

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

JUNE 2, 2022

The new platform consisted of Salesforce Sales Cloud combined with ARPEDIO’s Relationship Mapping and Account Planning solutions – all implemented by ARPEDIO. The Salesforce platform combined with ARPEDIO’s Relationship Mapping and Account Planning tools have helped GUBI manage internal and external relationships with key stakeholders.

Stakeholders 52

Stakeholders Account Planning Account Management B2B 52