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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile.

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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Lack of Personalization and Tailored Strategies Even as you classify and tag your accounts in different categories, it’s important to remember that you are dealing with people. They include buyers, managers, and senior decision-makers. Your key clients need to be assured of potential returns before making any major investments.

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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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How to Succeed With Account Management

Arpedio

How to Succeed With Account Management. Back to blog. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry.

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KAM Customer Life Cycle

Jermaine Edwards

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. In this blog for each of the eight steps of the full life cycle management, I’ve shared a specific question and action to guide how you can discuss this internally and then apply it.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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The Six Critical Ingredients for the Best Account Plan Ever

Revegy

Leading sales organizations at companies like JDA Software and more applied a visual approach to their account planning process and immediately uncovered expansion and new pipeline opportunities that were previously hidden. In this blog series, you will learn how to build the key elements for your best account plan ever.