Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are. Things have changed. Priorities have shifted.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. Make sure you have clear measures for the customer, but also your team!

Account Management 52

Account Management Management Account Planning Key Account Management 52

Hubspot Sales

MARCH 18, 2019

How to write a key account management plan. Some final thoughts on making your key account management strategy a success. Key Account Management. Key account management is the process of building long-term relationships with your company's most valuable accounts. How to Identify Key Accounts.

Key Account Management 128

Key Account Management Account Management Management Account Strategy 128

Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. They argue that “when environments are complex and dynamic, strategy is about adaptability”.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” Here is where account planning can really make or break your selling strategy. How can you provide support and guidance?

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Jermaine Edwards

MARCH 17, 2020

How good are you at promoting internal collaboration and communication between customers? Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services. How good is your communication?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

DemandFarm

APRIL 26, 2023

Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Arpedio

JANUARY 11, 2023

Let’s break it down: So, account management is the process of providing your customers with the best service, support and show opportunities for improvement. The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Does an Account Manager Do?

Account Management 52

Account Management Management Key Account Management B2B 52

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. ABS maintains this account-level focus after the sale.

Stakeholders 86

Stakeholders Finance Sales Decision-making 86