Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. A lot has changed in those five years from new strategies and technologies, to of course the pandemic that completely changed the way we engage and serve our customers.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

ProlifIQ

JUNE 21, 2023

By proactively managing account plans , account managers can identify and seize opportunities, address challenges, and enhance customer satisfaction. The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Hubspot Sales

MARCH 18, 2019

How to write a key account management plan. Some final thoughts on making your key account management strategy a success. Key Account Management. Key account management is the process of building long-term relationships with your company's most valuable accounts. Key Account Management Strategy.

Key Account Management 128

Key Account Management Account Management Management Account Strategy 128

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Arpedio

MARCH 26, 2024

It serves as the foundation for building strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue and profitability. Importance of Pre-Sales Strategy in Driving Business Success The pre-sales phase is where the groundwork for successful sales transactions is laid.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. As a best practice, this revenue snapshot is a requirement in every key account plan.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Account Manager Tips

OCTOBER 11, 2021

You need to take charge, make decisions and set goals for your customers so they can achieve success. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. What changes should we make? How do we make changes? Only the ones you want to keep!

Account Management 246

Account Management Key Account Management Management Suppliers 246