article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why should B2B organizations adopt KAM Technology

DemandFarm

Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth.

B2B 52
article thumbnail

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

article thumbnail

8 CRM Challenges Faced by Key Account Managers Today!

SmartKarrot

The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. The main aim of this practice is to help grow the number of key accounts in order to attain mutually beneficial goals and maximize their value.

article thumbnail

B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. For such organizations, winning the deal is only the beginning. In certain cases, Key Accounts are further identified which are given additional attention. Prospects no longer enter at just the top of the funnel.

B2B 52
article thumbnail

Technical Skills Of A Sales Manager

Brooks Group

Technical Sales Manager Skills The sales manager plays an important role in any organization. of technical sales manager resumes contained customer satisfaction as a skill! This data can be also used to create accurate forecasts and identify opportunities for improvement or growth within your organization.