SuperOffice

JULY 5, 2022

Tough negotiators (B2B buyers refuse four offers before accepting the best one). Impatient (80% of B2B buyers have switched suppliers at least once within a 24-month period). There’s two types of B2B marketing strategies - acquisition and retention. Loyal Customers are More Profitable. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

MTD Sales Training

NOVEMBER 13, 2017

To go forward into the future with confidence and success your team has to be geared towards working with profitable accounts. Account dominance (becoming the preferred supplier). This is the key to real profitability – if managed properly. The costs of acquisition become absorbed and so the relative and actual profit increase.

Management 48

Management Suppliers Profitability Account Management 48

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Consulting firms can monitor key performance metrics such as client satisfaction, project profitability, and consultant utilization rates.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Consulting firms can monitor key performance metrics such as client satisfaction, project profitability, and consultant utilization rates.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Zendesk

MAY 19, 2022

These transactions can be with partners, distributors, suppliers, or clients. Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer.

B2C 98

B2C Sales CRM Profitability 98

SmartKarrot

OCTOBER 13, 2022

20% or more of new revenue for the most profitable subscription businesses comes from repeat customers. Expansion attribution is probably not what you should be prioritizing right now if you’re a start-up heavily focused on customer acquisition and retention. However, the majority of businesses have almost zero percent.

Account Management 10

Account Management Customer Success Management Negotiation 10