Big Customer Negotiating: Dancing with a Gorilla
Holden Advisors
OCTOBER 21, 2021
Those negotiations are often tough and focus on price. As a result of those brutal negotiations, the oftentimes smaller seller will lose money or barely break even. Let’s take a look at how GE evolved to a sole-supplier partnership with Boeing. GE won the deal and became sole supplier of engines for three versions of the 777.
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