Nutshell

JULY 22, 2020

Conversion: The prospect makes a purchase and becomes a customer. Customers start at the top of the funnel and (hopefully!) reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. The flywheel creates a perpetual cycle of customer satisfaction.”

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Consultancy KPMG publishes an annual report into the effects of customer experience on brands using its six pillars – see Client Experience Management CEM Two research reports (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Showpad

OCTOBER 9, 2020

Customer obsession = a great customer experience. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience. Rand Fishkin, Co-founder and CEO, SparkToro.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

ReviewTrackers

AUGUST 6, 2020

Adam Miller, Director of Digital Marketing, LRG Marketing : HubSpot came up with inbound marketing so their course regarding the certification is extremely thorough and helps you understands the ins and outs of the craft. I took it when I was transitioning from advertising to marketing career and found it to be incredibly helpful.

Marketing 45

Marketing e-Learning Advertising Co-Creation 45

Hubspot Sales

MAY 3, 2024

Aside from 24/7 support, 84% of customer service reps find AI makes it easier for them to respond to support tickets. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. I think that would be helpful for newer businesses just getting started in, dare I say it… “the digital realm.”

Small Business 76

Small Business Media Co-Creation Publishing 76