Strategic Communications

OCTOBER 3, 2023

But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Cosawi

JANUARY 31, 2020

You may have promotions, campaigns, advertisements and even PR, but it is all happening when the customer is shopping for the soccer ball. . Digital marketing can be the perfect complement early in the buying journey, offering the capability for scale and customization across market segments. Roles in Digital Economy.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Nutshell

JULY 22, 2020

Keep reading to learn what the marketing flywheel is, why it’s a beneficial business methodology, and how to implement it at your organization. This approach to company growth is different than the one most organizations have been using for decades: the standard funnel. What Is a Marketing Flywheel?

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

NOVEMBER 2, 2020

Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. Bruce Hogan is co-founder and CEO of SoftwarePundit, a research firm that offers tools to help businesses thrive. Jason Parks heads The Media Captain, a digital marketing agency located in Ohio.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

Account Management Skills

AUGUST 24, 2021

The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. And it comes down to that. So a lot of times it’s a conversation about, are you willing to do this?

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

MAY 3, 2024

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. Be that an obviously AI-generated comment on LinkedIn that parrots your post back at you, adding nothing insightful or new, or a random email from a stranger advertising an irrelevant service that can in no way help your small business.

Small Business 72

Small Business Media Co-Creation Publishing 72