Zendesk

FEBRUARY 23, 2022

Value chain analysis lets you pinpoint the costs and values of every aspect of your business so that you can put your best foot forward and increase your profit margin. In this article, we’ll take you through a full explanation of value chain analysis and how it can guide your company toward a more profitable future.

Logistics 52

Logistics Procurement Profitability Supply Chain 52

Account Management Skills

MAY 22, 2023

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Before I dive into the questions about M&A, you said that you were commercial finance at WPP and worked with a lot of account managers.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Account Management Skills

FEBRUARY 20, 2023

What challenges are these b2b tech companies and finance companies talking about? Particularly where big enterprise level clients have procurement departments, and perhaps you had to deal with procurement, where they are now looking for ways that agencies can bring value. And how are they expecting you to be able to solve them?

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52