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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Innovate – Be more innovative in M&BD. For example: Internal communication – Why, how and what (kimtasso.com).

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Used for building lists with over 300 search criteria. Why do law firms needs SAM?

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Unlock Business Potential with Effective Stakeholder Mapping?

Arpedio

In this article, we will explore the benefits of effective stakeholder mapping and the steps required to conduct a successful stakeholder mapping process. Stakeholders can include a wide range of individuals, groups, or organizations, such as customers, suppliers, employees, shareholders, government agencies, and communities.

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. It was introduced in her now-famous TechCrunch article " Welcome To The Unicorn Club: Learning From Billion-Dollar Startups." Still curious about making an investment in one of these businesses?

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Almost every business on the planet has been compelled to make adjustments, and in most cases transform the way they relate to their customers from an entirely virtual environment. In light of these dramatic changes, this article takes things to the next level. Decision-making and resources are accessed faster when you need them.

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Inside the Mind of Amazon CEO Jeff Bezos

Planview

In an article on Innovation Excellence , Braden Kelley shares a letter written by one the most well-known innovators on the planet, Amazon CEO Jeff Bezos. In the letter, Bezos gives shareholders a glimpse into Amazon’s DNA as a company and where he puts the most value when it comes to operating the business. Two reasons.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Every organization must make a big strategy shift at some point or another to stay at the forefront of its industry. This shift in thinking came about in 2015 after city administrators read the book, “We Don’t Make Widgets: Overcoming the Myths that Keep Government from Radically Improving.” Is your strategy execution stalling?