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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership.

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How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler

Account Management Skills

I spoke to Jessica Bowler and Iris Gatzweiler , two senior procurement clients who shared some insights into the pitching process. Don’t forget to go back to Episode 9 , where Jessica and Iris talked about how to approach and develop relationships with procurement. So welcome Iris and Jess. Wonderful, Jess. Jess 02:35.

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Transformation through Agile Leadership

Cosawi

In the first article of this series on critical success factors for accelerating the SAM journey, we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey evolution, sustainability and agility. To lead effectively, they must embrace change through agile leadership.

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How to Avoid Deal Slippage – A Closure Plan!

Revenue Storm

We took someone’s word that they were moving ahead with us, without having much insight into the full decision-making process. Closure plans are absolutely critical for complex B2B deals where there are multiple authorizers, a formal sign off process, and then a commercial and legal process that takes place with procurement.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. Essentially a focus on the most profitable clients.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. click the image to see a larger version] This makes sense, right?

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Life After Key Account Management? What Happens Next?

Account Manager Tips

Manage accounts in multiple regions, where decision making and policies are centrally decided. Move into leadership roles Business Development or Sales. Let me know if anything in this article caught your eye, I'd love to hear from you. Some of your career options for key account managers: Strategic Account Manager.