Cosawi

AUGUST 4, 2021

Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? . If we try to draw some positive from the year that just passed; Covid 19 has accelerated and catalyzed several exciting aspects of the future work and organization design.

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

FEBRUARY 29, 2020

So what do the best marketing organizations do differently to create distinctive business value in today’s digital economy? The Figure below illustrates what the best marketing organizations are doing. We see the best organizations do these things as a team, coming together to provide the best customer experience. Previous Page.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. Download the Full Article PDF Here.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

DECEMBER 31, 2019

We are finding the skill set of the strategic account manager constantly evolving and increasing in demand due to today’s disruptive environment. Every superhero needs a partner, and the very best SAMs know when and how to bring the best people to the table to ideate, innovate and create impact for their customers. . Enter Marketing.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

SEPTEMBER 30, 2020

Partnering with organizations to accelerate business transformations and customer-centricity through SAM roadmaps. The business world is currently a fascinating incubator of innovation where being agile, adapting and pivoting is vital to take the uncomfortable but exciting place of reinventing ourselves. Download the Article HERE.

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Cosawi

JANUARY 31, 2020

Throughout the engagement, Marketing serves as the guardian of what we call “the cupboards,” i.e., your organization’s products, services and value enablers. Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52