Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers. Some think about a centralised or decentralised approach to strategy.
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