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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers. Some think about a centralised or decentralised approach to strategy.

Marketing 130
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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Some firms have to deal with the extra complexity of needing both B2B and B2C marketers. Potential recruits will obviously want to know that you are a successful, well-managed firm.

Marketing 130
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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

Seventy percent of B2C marketers report the same. Start a podcast Podcasting is a low-cost marketing tactic that helps build your brand reputation and thought leadership. It’s a low-cost marketing idea that establishes authority and credibility, helping attract potential customers , employees, and investors.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot Sales

Hosts: Speaker and coach Mark Brossman , social selling trainer Greg Hyer , and sales and leadership coach Elyse Archer. On this podcast, sales expert Anthony Iannarino interviews well-known sales professionals from both B2B and B2C companies. This episode is a gold mine of tips for both new and veteran salespeople.

Sales 145
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The 15 best online sales training programs in 2022

Zendesk

B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). ASLAN offers virtual three-month training courses that focus on leadership, inside sales, field sales, and call center sales. Score More Sales provides leadership training with its online sales leaders coaching program.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

They provide sales training as well as other topics applicable to advancing your sales career, such as personal development, time management and leadership training. It features his renowned seminars on leadership, sales, and management effectiveness. Tracy’s company, Brian Tracy International, offers training on a variety of subjects.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Megan is a customer advocate who believes in an empathetic approach to leadership.