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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

And efforts to increase differentiation – perhaps through brand initiatives and service/client experience improvement (to counteract fee pressures and margin erosion) – should also increase in response. I was surprised to see the development of new services ranked so low. The list feels a little inward looking.

Marketing 130
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10 Powerful Strategies for Creating Winning B2B Customer Experience in the Post-COVID-19 Era

SmartKarrot

In such an environment, all the industry experts have opinionated that we might never go back to the old “tried and tested” ways. But the COVID-19 pandemic has exponentially sped up the implementation of transformational tools, processes, and approaches. One way to do this is by tapping into local community pages and networks.