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A Year of Experiments

Help Scout

The Beacon Launch. We started talking publicly about Beacon way before it was ready. Starting in January, we wrote monthly blog posts previewing the product we were building and giving updates along the way. Refreshing older blog posts. in the years to come. Product management. Chat on the marketing site.

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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. Sometimes your call-to-action is simply a recently-published blog post. What is email marketing? Call to action.

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