SmartKarrot

FEBRUARY 25, 2022

However, some of the biggest brands are altering their teams to ensure that the CMO or chief marketing officer reports to the CCO or is being replaced by the CCO. In this blog, we attempt to understand evolution, its implications, and whether it will stick. This is quite similar to the role of the CMO (chief marketing officer).

Marketing 10

Marketing Customer Experience Procurement Customer Success 10

SBI Growth

NOVEMBER 11, 2012

The natural evolution is to apply Content Marketing principles to improve direct marketing efforts. Direct communications has a new role in driving the buying process. SEO keywords, most popular blog topics, and highest yield CTA’s yield key insights. Demand Generation - Comprehensive View of Content Marketing. Follow @vinkoe.

Marketing 127

Marketing Acquisition B2B Communication 127

SBI Growth

NOVEMBER 29, 2012

(Sales leaders if you want more leads in 2013, forward this blog post to your peer in marketing.). The next evolution for your marketing team is to map the Persona Ecosystem. This involves multiple roles, each key role requiring a Persona; Ultimate Decision Maker – Final approval of the decision. Author: Vince Koehler.

Brainstorming 124

Brainstorming Marketing Decision-making Communication 124