Blog Co-Creation Leadership Stakeholders 
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. A process for internal and external value co-creation. Turning lemons into lemonade. 4: Focus on value.
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.
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Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.
Clarity Engagement Solutions
FEBRUARY 12, 2021
We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. We are covering this step in this blog. But there’s more.
Clarity Engagement Solutions
FEBRUARY 12, 2021
Companies have had to change habits to engage with customers as have healthcare stakeholders. Clarity helped them with the “how” to truly engage with healthcare stakeholders and they left the competition in their wake. We covered the first 2 steps in our previous blogs. We are covering this step in this blog.
Red Star Kim
MAY 11, 2023
Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).
Arpedio
OCTOBER 30, 2023
Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. However, there’s a cautionary note.
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