Red Star Kim

OCTOBER 24, 2022

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 100% Revenue and Profit.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Brooks Group

OCTOBER 5, 2022

We recently worked with a client in the construction industry that was dealing with multiple weeks of delayed shipment. The company had shown no profit for five consecutive years. Management now had one year to break even, and two years to turn a profit, otherwise the company would be shut down.

Manufacturing 88

Manufacturing Value Proposition Sales Training Facilitation 88

Brooks Group

NOVEMBER 10, 2023

Sales teams can close more deals in the same amount of time, resulting in higher profits. But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Benefits of a streamlined sales cycle: 1.

Value Proposition 52

Value Proposition Negotiation Sales Decision-making 52

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Brooks Group

MAY 24, 2023

I know this ties in deeply with the Probe step, but the strength of your value formula (your ability to apply a solution) is directly proportional to the quality and quantity of the questions you ask. Most people have value propositions that involve saving or making their customer money. Building out your value formula.

Value Proposition 81

Value Proposition Sales Training Construction Negotiation 81

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Ready to increase customer lifetime value?

Account Management 52

Account Management Management Client Relationships Account Planning 52

Brooks Group

MAY 9, 2024

By listening to actual conversations, they can provide specific feedback on areas such as questioning techniques, active listening, objection handling, and value proposition delivery. Call reviews can be a powerful coaching tool when done constructively. What impact have these had on your profits/morale/success?

Sales 52

Sales Decision-making Sales Training Facilitation 52