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Top Tactics for Selling to a Buying Committee

Brooks Group

Effective communication and value proposition alignment are key to overcoming this challenge. Customize Your Approach Tailor your messaging and value proposition to resonate with the specific needs and priorities of each committee member.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. Personas and buyer profiles.

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The Straight-Forward Guide to Target Markets

Hubspot Sales

For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Atlassian, like most larger companies, uses target market segmentation to look at different markets and break up their unique value propositions, terminology, and values.

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

But before investigating the sales process, take a look at three key elements of sales that have changed over the past few years: the decision matrix, value proposition, and ROI. Focus your value proposition: It’s more important than ever to drive home your value to buyers.

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IMPACT Over the Years

Brooks Group

We recently worked with a client in the construction industry that was dealing with multiple weeks of delayed shipment. The sales team attended IMPACT training with their management team, and reassessed their strategic positioning and value proposition. Asking better questions to find creative solutions.

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Elevating Account Management Through Metrics and KPIs

Arpedio

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Equally important is learning from setbacks.

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Unlock Apply: The 4th Key Fundamental of IMPACT Selling®

Brooks Group

I know this ties in deeply with the Probe step, but the strength of your value formula (your ability to apply a solution) is directly proportional to the quality and quantity of the questions you ask. Most people have value propositions that involve saving or making their customer money.