Red Star Kim
AUGUST 24, 2023
This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).
Red Star Kim
NOVEMBER 13, 2023
Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.
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Account Management Skills
FEBRUARY 22, 2024
I sometimes feel they are more concerned with their gmail and booking meetings than with my challenge” – client lead ( “The Future of Account Management” report, IPA 2020 ) The feedback from clients and industry experts is relentless and often scathing about the account manager’s performance.
Red Star Kim
SEPTEMBER 29, 2023
Whilst many of the above attributes and roles were perceived, there were some differences such as: Approachable Authentic Effective Loud Passionate Reactive Under resourced Valuable There’s more about building personal brands: Future Marketing/BD Manager – Build your personal brand (kimtasso.com) Building a personal brand – Key Person of Influence (..)
Account Management Skills
JANUARY 21, 2022
If you feel you need to brush up on your listening skills, check out Mark Goulston’s book Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. The book will help you understand how to communicate more effectively with absolutely anyone; clients, colleagues, family members etc.
Red Star Kim
APRIL 17, 2023
Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)
Red Star Kim
AUGUST 1, 2023
11% Marketing/lead generation 11% Selling (winning new clients) 33% Existing client development 0% Referrer management 44% All of them How clear are you on the client (buying) journey?
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