Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Hubspot Sales

MAY 3, 2024

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. As a content manager, I often borrowed another department's design resource specifically for video content creation.

Small Business 62

Small Business Media Co-Creation Publishing 62

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. You think, I’m a big holder of the Uni token, I want to see this organisation, this business grow, which I’m a stakeholder in, and I own a piece of it.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Red Star Kim

OCTOBER 18, 2022

She summarises the key emerging ideas in the context of strategy as transient competition, long term orientation, focus on customers, need for a higher purpose and building alliances amongst stakeholders. Experiment with ideas (where she refers to Seth Godin’s book “ Poke the Box” ). There’s a detailed explanation of the study.

Organization 130

Organization Innovation Leadership Management 130

Hubspot Sales

MAY 22, 2018

Brainstorming business names? Too much detail isn't helpful in a business plan and will only distract and confuse stakeholders. The appendix is optional, but it's a helpful place to include your resume and the resume(s) of your co-founder(s), as well as any permits, leases, and other legal information you want to include.

Finance 145

Finance Business Planning Small Business Investors 145