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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. He’s clearly an advocate for scenario planning. There are good questions to consider (e.g.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

They learn about their markets and clients, help formulate strategy and develop plans. They may be project-based to support innovation projects. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. In this case, account managers liaise with the fee-earners.

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Top 35 customer service and support podcasts for 2024

Zendesk

With interviews featuring CEOs, CMOs, and other senior leaders, this podcast provides valuable insights into leveraging data, personalization, and innovative approaches to enhance customer experiences. It focuses on upcoming trends and technologies, making it essential for any business planning for the future.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

there are plenty of other reasons, like bad location, poor business plan, ineffective marketing, expanding too fast, and so on. If you go into business hoping for the best, you're most likely going to fail. You have to actively work to make a business successful. You need to research, study, and learn. Make a plan.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

I think I am going to learn a lot. Mark Sainthill 00:59 Yes, well, I didn’t originally think about going into M&A itself, I did a business degree, worked in the advertising media world, which I really enjoyed. It has been obviously huge for e-commerce brands to use that channel to drive sales.