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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Key account management origin story Once upon a time, not only did sales reps win the client, they also supported them long after the deal was done. Sales people won the clients. More resources and attention on the needs of existing customers changed client relationships. But that's not all. Kurzrock, W.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The need for clear aims that could be measured at different stages of the engagement and sales cycle were mentioned. There was advice to consider which personalities worked well together and how to make things relevant to topical issues yet still stand out.

Marketing 130
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How to Ignite Success With Account Plans

Arpedio

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. Account Plans empower you to craft personalized strategies that put your clients at the center of your universe.

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Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Why Is Sales Account Planning Important? Benefits of Sales Account Planning. Why Is Sales Account Planning Important? Back to blog. Table of Contents. What Is Account Planning? What Is Account Planning?

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.

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How to Succeed With Account Management

Arpedio

The technical definition of account management is when you have a structured approach to managing and growing your relationship with your customers to achieve mutually beneficial goals. In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization.

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How Well Do You Know Your Customers?

Revegy

In a recent webinar conducted with Revegy, a leading technology platform for customer revenue optimization, and FinListics, the solution for financial analytics that power insight-led sales, top-performing sales leaders indicated that being a trusted advisor is more elusive than most sales and account managers think.

Finance 64