Equipped for the Inevitable: The Owens Corning Story
Luminas Strategy
JULY 27, 2023
However, when the new AF fiberglass insulation was put on the market, Owens Corning didn’t use the dye. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Despite that, the company began to recognize signs that the market was softening. What happened?
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