Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. Turning lemons into lemonade. But that’s a topic for a different day. 4: Focus on value.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Investments in events and sponsorships are being scaled back. The figures were 2.3% in 2020, -1.3%

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

OCTOBER 11, 2021

On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Back to blog.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

SmartKarrot

SEPTEMBER 1, 2022

Instead, set up a meet-up group at the conference, chat to people at every booth in the exhibit hall, volunteer to be a sponsor, go to the official networking events, mingle with other attendees as you check out of the hotel, and share a ride to the airport with other conference attendees. Every supplier is unique. Be not alarmed.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10