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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

and the Internet of Things (IoT) , servitization has become something of a buzzword – and for good reason. By Neil Tumber , Relationship Manager , Advanced Services Grou. Just like data, automation, Industry 4.0 But what do we mean by servitization, and what exactly are advanced services? What is servitization?

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

No one could imagine what the innovations of Salesforce would bring about, including the evolution of the Salesforce AppExchange which gives visibility to technologies created by women and people of color. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.

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What agencies and brand need to know about web3, with Jeff Kauffman Jr.

Account Management Skills

Web3 is the next evolution of the Internet. So in the 90s, you had the Internet Advertising Bureau, in the mid 2000s, you had the Mobile Marketing Association, or any kind of social media sort of organisation. But for the everyday person, there’s only been one thing you’ve been able to own on the internet.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. I think you talked about your innovative workshop process? Very popular 10 years ago, it didn’t really work, co-creation is fine to a point.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

The world of SaaS has simplified software creation and distribution making access easier than before. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. Known for his innovative writing style, Alex is credited for making Groove a successful company. Top 30 SaaS Influencers You Need to Follow in 2022.

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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. Bruce Hogan is co-founder and CEO of SoftwarePundit, a research firm that offers tools to help businesses thrive. Andrei Vasilescu co-founded DontPayFull, a coupon website to help shoppers save more.