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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

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Transformation through Agile Leadership

Cosawi

Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership: 1. In our current reality, this leadership skill is necessary to survive. Dominique Co?te?

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KPI Management: Open Innovation KPIs

Flevy

Co-Creation Project Success Rate Definition : Measures the percentage of open innovation projects developed in partnership with external entities that achieve their defined success criteria. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

It also highlights two key models – for which there are assessments – on which to base leadership and organizational transformation. The core message of the book is the need to move away from a “command and control” model of management towards a more collaborative and inclusive style of people leadership. These are shown below.

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5 measures for an integrative corporate culture

MDI Training

This is the reason why I decided to publish my latest white paper – in order to provide room for action, to give concrete recommendations, which 5 measures have proven to be effective in order to create a healthy, performing and inclusive company culture. And are these different from the challenges that leaders themselves face?

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Account Based Marketing interview by Pfizer COE

Cosawi

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

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The 30 best marketing resources on the Internet

Nutshell

Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Joe Pulizzi and Robert Rose, the founders of the Content Marketing Institute, co-host the This Old Marketing podcast. Sunny is a YouTube and social media marketing expert who publishes videos twice a week.