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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

So, for example, instead of manufacturing and selling a machine tool and ending the transactional customer relationship there, a business instead might produce and sell the machine tool as part of delivering a contracted support and maintenance service. Servitization: a practical example.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. Building materials manufacturers would die for that kind of brand recognition. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard.

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Value Net Model

Flevy

Automotive Manufacturer: An automotive manufacturer leveraged the model to better understand its competitive dynamics, leading to strategic partnerships with suppliers of key technologies for electric vehicles, which helped them stay competitive in a rapidly evolving industry.

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The Marketing and Sales roles in this tight collaboration

Cosawi

What follows is a simple example… Imagine that you have a company that manufactures soccer balls. SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation. In addition to the examples I gave in question 3, here are some other assorted industries we can use and examples in a fun brainstorm… Manufacturing Industry: a.

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Bigtincan to Acquire Brainshark

SBI

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support.

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June 12 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: IT Customer Success Specialist Location: Littleton, CO, United States (On-site) Organization: City of Littleton As IT Customer Success Specialist, you’ll identify and fix hardware and software issues with computers. creates a schedule for handling and resolving requests in accordance with the schedule.