article thumbnail

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.

article thumbnail

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role. We have now also launched an AI transformation journey for all areas of the company and introduced AI co-trainers.

article thumbnail

4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

To prepare for complex, high-stakes negotiations, especially ones involving long- term, strategic customers, it is critical to know the context around the relationship in order to adequately formulate a strategy. Tailor: The second step is to tailor the sales pitch to the customer’s specific needs.

Sales 52
article thumbnail

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. Learn about Hunter’s three T’s of negotiating (time, trust, and tactics) in “ Negotiation Skills that Rock.”.

article thumbnail

The Sliding Scale of Sales Transformation

Mike Kunkle

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Negotiating is included here. SFE FUNDAMENTALS. DESCRIPTION.

article thumbnail

Top 50 Women Leaders in Customer Success 2022

SmartKarrot

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch.