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How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

Strategic Account Management Association

The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth. The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). Sales Effectiveness Straight Talk Webinars: [link] (60 Free Recorded Webinars). It’s problem solving (understanding the situation and root causes). SPARXiQ Blog: [link]. Distribution Strategy Group Blog: [link].

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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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Spreading cheer with new integrations

Zendesk

Zoom is the leader in modern enterprise video communications–with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems. Maven AGI Co-Pilot Maven AGI Co-Pilot (Support) is the modern AI-powered co-pilot for your support team.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Review a webinar where sales leaders talk about ways to improve ROI from CRM. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. The webinar was co-presented with online B2B growth community RevGenius. the ROI of CRM). CRM technology bridges the divide between sales and marketing.

CRM 52
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How to use the marketing flywheel method to supercharge your business

Nutshell

reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. We’re talking about the blog posts, ebooks, case studies, webinars, and email sequences already in your company’s archives. ” —David Morneau, Co-Founder, inBeat.

Marketing 119
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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? SMM Connect Webinars: [link]. BrightTALK Webinars: [link]. Peterson, Ph.D., The man will be there to feed the dog.