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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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A Few Tips and Tricks for Capturing Media Attention: A Guide for Thought Leaders, Business Consultants, and Authors

Strategic Communications

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. Utilize the Power of Social Media In today’s digital landscape, social media is a powerful tool for gaining media attention.

Media 52
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Leadership Between Connectedness and AI – A Conversation with Hamza Khan

MDI Training

To that end, leaders should focus on leveraging AI to automate routine and especially mundane tasks , freeing up time for strategic thinking, creative thinking, and fostering a culture of continuous learning and adaptability among their teams. To bring AI into your daily work routine, pick tasks that could use digital help.

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Setting Sales Goals – and reaching them

Arpedio

There wasn’t much strategic thinking back then, and there wasn’t a whole lot of planning. You need to be extremely sharp with your messaging, your marketing communication, and with what the sales people are going to say to clients. A digital journey. But how do you cut through all the digital noise?

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Senior management and human resource professionals stressed the need for transparency.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

Sharon is a very busy lady recently because she’s been helping agencies navigate the legal side of using generative AI and also is a speaker at this year’s Marketing AI Institute conference. They could be digital or creative. So, Sharon, a very warm welcome to you. Thank you for having me on your show.