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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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Best Practices For Conference Follow-Up

Sales Outcomes

B2B in-person conference events are getting back into the sales and marketing initiative mix, so it’s time for a best practices refresher on conference follow-ups. There are three steps I apply after a conference that enables me to maximize the ROI of my time and money investment: Three Best Practices For Conference Follow-Up 1.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL.

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The Sales Conference 2020 turned global

Mercuri International

What a day – what a conference. From being an on site event for many years, Prosales and Mercuri International turned The Sales Conference into a global, digital live event that could be accessed from all over the world, keeping distance – but coming together. The Sales Conference 2020 – live broadcast recap.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond. This should be a major concern to marketers.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. More than ? The reason for this?