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Top Tactics for Selling to a Buying Committee

Brooks Group

This deeper understanding enables you to tailor your messaging, content, and engagement strategies to resonate with each stakeholder group—facilitating smoother sales cycles and driving greater customer satisfaction and loyalty. Effective communication and value proposition alignment are key to overcoming this challenge.

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13 Best Consultative Sales Questions

Brooks Group

This sales coaching process focuses on facilitating self-discovery, providing specific feedback, and creating opportunities for practical application and reinforcement. After the interaction, the sales leader can facilitate a discussion to help the sales professional understand what went well and what could be improved.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). EQ covers a lot of the important abilities people need to support good communications and relationships.

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

Misaligned Values. Value propositions need to be challenged on a regular basis these days. Adapting to your customer’s behavior style helps facilitate trust and effective communication, while also minimizing unnecessary frustration for both of you.

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The AI Framework for Business Transformation

OnStrategyHQ

” From there, consider what ‘multiplying’ your mission means as an organization by asking these questions: What is our mission and value proposition? How do we create value? If we could free up 5 hours a week/person, what could we do to significantly impact our team, customers, and community? Contact us.

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The 23 Best Sales Training Programs for Every Budget and Team

Hubspot Sales

His seminars are relatively short but packed with information -- which means they’re ideal for salespeople who can’t leave the office for long but are eager to improve their performance. Focus: Sales messaging and communication. Location: Varies (can be delivered on-site or via your own facilitators). Selling With Stories.