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7 Characteristics of a Good Sales Trainer

Brooks Group

The Brooks Group’s training programs are led by expert sales trainers (aka facilitators) with real sales experience. A highly impactful sales trainer knows that to facilitate an excellent learning experience the focus must remain on the participants and their development.

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Top Tactics for Selling to a Buying Committee

Brooks Group

This deeper understanding enables you to tailor your messaging, content, and engagement strategies to resonate with each stakeholder group—facilitating smoother sales cycles and driving greater customer satisfaction and loyalty. Effective communication and value proposition alignment are key to overcoming this challenge.

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AI as a Co-Trainer in Leadership Development

MDI Training

I positioned a fabric owl as a symbol in the center of the seminar room and introduced it with the name AICo (Artificial Intelligence Co-Trainer). Seminar participants can ask AICo questions at any time. AICo helps in the preparation, implementation, and follow-up of a seminar. And I also regularly include AICo in the training.

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How To Plan Effective Global Sales Training

Brooks Group

For example, while developing training for a global chemical company, we found their salespeople in Asia and Africa relied heavily on WhatsApp for customer communication. For training that is done in-person, each region should have a lead facilitator who is responsible for bringing everyone up to speed.

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The Importance of Change Management in Account Planning

Upland

Its core principles rest on the successful facilitation of change for the people and processes at work within an organization. Travis shares a story on a seminar he attended focused on a new training methodology that required a lot of upfront investment in time only to be utterly forgotten shortly. What is Change Management?

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Consistent communication and feedback loops fine-tune criteria and scoring mechanisms to optimize the quality and conversion rates of leads. Engagement level : Regular interactions with marketing campaigns, responsiveness to emails or calls, and active participation in events or seminars. Start with these criteria.

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Creating Sales Training That Sticks

Brooks Group

Communicate Value. Communicating value makes a big difference. Whether it’s one-on-one training with a facilitator, role playing in small groups, or breakout sessions— there is always an individualized component to sales training that sticks. There are typically 20 to 25 selling days in a month. help@thebrooksgroup.com.