Cosawi

SEPTEMBER 30, 2020

Transformation through Leadership. We need to be agile to transform our companies, which starts with agile leadership. It is time to become more human than ever: How we express leadership, listen to our employees & customers, and how we do business need to be anchored in humanity & care. Agile Leadership.

Leadership 52

Leadership Innovation Global Accounts Publishing 52

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

AUGUST 4, 2021

Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics. Recent Posts. read more.

Innovation 52

Innovation Account Management Global Accounts Publishing 52

Cosawi

JULY 14, 2021

Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics. Recent Posts. read more.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

DECEMBER 31, 2019

But to do so requires better data management, including a mastery of how disparate data sources connect and communicate in order to translate this information into relevant customer insight and foresight. . Customers are twice as likely to engage when offers and communications are personalized (per Salesforce). . Recent Posts.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

FEBRUARY 29, 2020

Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing. She writes and is published in journals like Journal of Sales Transformation, Velocity, and others on these topics. Recent Posts. read more.

Marketing 52

Marketing B2C Global Accounts Innovation 52

Cosawi

JANUARY 31, 2020

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52