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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Our GAM program represents the premium, global offering to our largest and most strategic global accounts.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. Finding those individuals with the right mindset, passion and resiliency to drive change will be a catalyst for the strategic account organization’s success.

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Exclusive insights from the SAMA Executive Symposium

Arpedio

The symposium offered invaluable insights into the world of successful SAM programs, highlighting the importance of a deep understanding of customer initiatives, organizational commitment, and strategic alignment across all levels, coupled with adaptive leadership and a relentless focus on timing and consistency to master the SAM program hype cycle.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Communication is critical. By Shahaboddin Wahdatehagh, Sr. A new central commercial organization was born.

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Transformation through Agile Leadership

Cosawi

Transformation through Leadership. We need to be agile to transform our companies, which starts with agile leadership. It is time to become more human than ever: How we express leadership, listen to our employees & customers, and how we do business need to be anchored in humanity & care. Agile Leadership.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

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Strategic Account Management Best Practices Checklist

The Chapman Group

Greater clarity on title and role within the formalized program often benefit all account managers; including the top achievers. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). External business reviews; Collaborative Action Planning with accounts.