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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. A New Enterprise Account Management (EAM) Program. million over three years (up from $11.9

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

As the company expanded its operations, it had high hopes for continued growth in the global market. The management team quickly realized that they were facing a number of obstacles in their quest for global presence. This is where Global Account Management (GAM) comes into play.

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Is your KAM Training approach strong enough?

KAM With Passion

Train the key people chartered to design the KAM Initiative (KAM Programme Director/Manager and team). Deliver an initial training to the first Key Account Managers and Teams. Deliver initial training to newly appointed Key Account Managers and Key Account Teams members.

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There is no longer Inside vs Outside Sales

Sales Outcomes

For example, today’s Inside Sales teams might serve small businesses, field (geographic) to medium firms, and enterprise sales for large and global accounts. Inside Sales teams have succeeded with a different playbook – often focused on process, task management, targeting, and phone skills (now video conferencing).

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There Is No More Inside Sales – How to Strengthen Remote Selling Abilities

Sales Outcomes

For example, today’s Inside Sales teams might serve small businesses, field (geographic) sales to medium firms, and enterprise sales for large and global accounts. Inside Sales teams have succeeded with a different playbook – often focused on process, task management, targeting, and phone skills (now video conferencing).

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Artificial Intelligence and the Augmented SAM

Mercuri International

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. White spot analysis to identify gaps in the account approach.