Upland

NOVEMBER 27, 2023

It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. What’s putting the squeeze on your customer’s key decision-makers? A pressure might be… Losing market share to a competitor Supplier costs rising Insufficient revenue.

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. How are strong relationships built?

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Cosawi

FEBRUARY 27, 2023

This approach is typified by the marketing-led, sales-enabled construct, which was born out of the time-worn approach of “pull, push” strategies whereby companies simultaneously push their brand in front of an audience to build awareness and pull potentially interested customers into their pipeline. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52

Apptivo

FEBRUARY 1, 2023

How to prioritize using a sales pipeline? It makes us wonder how they handle the pressure of delivering numbers in prospecting, evaluating leads. By prioritizing customers most likely to convert and those with most value, they are more likely to meet targets. Making a sales opportunity out of a qualified lead.

Sales 52

Sales Prioritization Decision-making e-Learning 52

AchieveIt

FEBRUARY 9, 2023

With a record of the steps you took to reach it, you can identify successes and opportunities for improvement, making it easier to replicate the achievements or implement changes. Well-defined CSFs allow your business to prioritize specific processes to keep projects within budget and aligned with your goals.

Stakeholders 52

Stakeholders Suppliers Communication Innovation 52

Brooks Group

MAY 9, 2024

When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale. Strategic questioning should aim to uncover the prospect’s pain points, goals, decision-making process, and any potential objections or concerns they may have.

Sales 52

Sales Decision-making Sales Training Facilitation 52

Insightly

SEPTEMBER 19, 2023

Companies can use modern CRM systems to identify trends in customer behavior that could inform product development decisions or reveal opportunities for market expansion. Regardless of which model a business chooses, it’s crucial to adopt a customer-centric perspective that prioritizes customer needs.

CRM 52

CRM Insurance Healthcare Manufacturing 52