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How to lead a digital transformation

Zendesk

I think we were one of the very first organizations to make the decision that all of our sales were going to be one hundred percent remote indefinitely,” says Monica Telles, Vice President of Zendesk Sell. When most people talk about digital transformation, they mean moving to a fully or partially remote workspace.

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How 2 Brands Successfully Shook Up Their Sales Strategy

Hubspot Sales

Pivoting your sales strategy is a significant, difficult decision, but if your business needs new life, it might be the way to go. The brand shifted its focus toward ecommerce and a direct to consumer sales strategy, connecting more immediately with customers online. Porsche shook up its sales efforts by leveraging its own CRM.

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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

This is often what makes marketers great: we know how to maximize wins and minimize losses. So you can see how knowing who you sell to and why is critical, and also why it makes sense to revisit it over time. Talk to your customer-facing teams for this important, qualitative data in addition to collecting other data from your CRM.

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How Digital Selling and Digital Marketing Work Together To Win Sales

Hubspot Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce.