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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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14 Questions to Ask in a Win-Loss Review to Help You Sell Better

Hubspot Sales

Understanding the reasons why a prospect became a customer, opted for the competition, or made no decision at all makes your sales process all the stronger for future bids. Just make sure not to ask all of them -- in-person interviews should be no longer than 15-20 minutes.). Did you define your decision criteria?

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

The core definition states that a B2B sale is complex when several people are involved in the purchase decision. A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. Is this sufficient to capture the degree of complexity of a sale situation?

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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

Together, the primary and support activities make up the value chain. Once the value chain analysis is complete, the primary stakeholders in the business can see an overview of where the business is excelling and where improvements can be made operationally. Inbound Logistics. Outbound Logistics. Procurement.

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How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

So I would say it really depends and that people should think, hard and long, about what they want in their life and what they want in their career, and then make the decisions appropriate for that. My brain doesn’t work like that, I can come up with ideas, but I have no idea how to actually make that a reality.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. They care about their business and how you can make an impact on their business. Industry News. Sales Enablement.