Brooks Group

APRIL 9, 2024

Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

KAM With Passion

MARCH 28, 2022

A procurement person is chartered to buy concrete for a construction site or stainless-steel bolts and screws for a maker of industrial machines. Typical roles are the sponsor, the decision-maker, evaluators (experts), users (quite often from various teams), procurement, gatekeeper (with various interpretations of what this means).

Procurement 130

Procurement Stakeholders CRM Government 130

Brooks Group

MARCH 28, 2024

Purchase decisions often involve multiple stakeholders and a longer sales cycle. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Follow up and persist.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Hubspot Sales

AUGUST 7, 2018

It’s entirely possible that one person, say the CMO, could be 100% on board with your product, but procurement vetoed the deal. Don’t lose as a result of neglecting to get all the key stakeholders together. Address each person’s specific needs -- what a CMO wants is different than what procurement is looking for.

Procurement 77

Procurement Decision-making Logistics Stakeholders 77

Account Management Skills

FEBRUARY 20, 2023

If you want to be the best copywriter you can possibly be, working someplace that you do not have to worry about any of the logistics, or sales or invoices or marketing is way better for you. That’s a very brilliant way to re-engage particularly with stakeholders like you said, that you have not met.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Hubspot Sales

NOVEMBER 16, 2018

Once the value chain analysis is complete, the primary stakeholders in the business can see an overview of where the business is excelling and where improvements can be made operationally. Inbound Logistics. Outbound Logistics. Outbound logistics describes this delivery process. Procurement. Inbound Logistics.

Food and Beverage 128

Food and Beverage Logistics Suppliers Profitability 128

SBI

NOVEMBER 7, 2019

Sales Asset Management: Procuring Your Short-Cut to Productivity In modern B2B interactions, it’s crucial that the right content be available at the right time, to. 6 Steps to Double Lead Generation at Your Next Tradeshow It’s no small investment to exhibit at trade shows: Booth cost, logistics, and swag are. Sales Asset Management.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20