Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. Their choices directly shape the direction of the procurement process and determine which solutions are selected.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Brooks Group

MARCH 28, 2024

Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Purchase decisions often involve multiple stakeholders and a longer sales cycle. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Account Management Skills

FEBRUARY 20, 2023

If you want to be the best copywriter you can possibly be, working someplace that you do not have to worry about any of the logistics, or sales or invoices or marketing is way better for you. What challenges are these b2b tech companies and finance companies talking about? But if you want to be an entrepreneur, then yes, absolutely.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52