Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Strategic Communications

APRIL 17, 2024

Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. If salespeople cannot add value beyond the information buyers can find on their own, the buyer has no reason to engage with salespeople at all. How do buyers decide whether the challenge or goal should be prioritized? Consideration.

Sales 139

Sales Decision-making Healthcare Value Proposition 139

Hubspot Sales

AUGUST 21, 2023

Before the end of the day, you need to make 100 calls. In the past, cold calling meant using a "spray and pray" method, spending time making intrusive calls with no prior qualification, hoping that your message would resonate with someone. Rep: Are you the decision-maker? You have your list of names and phone numbers.

Value Proposition 98

Value Proposition Decision-making Software Software 98

Showpad

JUNE 8, 2020

Not to mention the fundamental difficulty of making sure customer-facing teams are using on-brand, up-to-date content when they’re miles away and operating in the dark. This failure to understand engagement throughout the buyer journey makes it even more difficult to prioritize already limited time and budget.

Marketing 52

Marketing Value Proposition Digital Transformation Sales 52

Hubspot Sales

OCTOBER 23, 2017

It’s time to get into the nitty-gritty -- can your point of contact actually pull the trigger on a purchase decision? Who else is involved in the decision? Do you have criteria for this purchase decision? Who else will be involved in the purchasing decision? Who defined them? When to Disqualify. back to top). CHAMP Sales.

Sales 145

Sales Decision-making Stakeholders Value Proposition 145

SmartKarrot

JANUARY 28, 2022

Expand Impact’s presence in the client organizations by developing relationships and facilitating strategic review sessions with senior-level people that have decision-making authority. Work with Success Team Members to maintain and deploy trainings, webinars, and content to support product education for publishers.

Customer Success 19

Customer Success Onboarding Value Proposition Facilitation 19