Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing
Red Star Kim
OCTOBER 17, 2022
From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing. We covered a lot in a short time including grammar, audience analysis, persuasion and editing.
Let's personalize your content