Customer Think
JULY 21, 2021
Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right. But, there are challenges too.
The Center for Sales Strategy
JULY 21, 2021
Imagine this scenario: You’re managing a seller who is excellent at developing close relationships with their clients, but you’ve noticed they've been running late to several prospecting meetings in recent weeks. You want them to be on time for their meetings and are preparing to give them feedback on this issue. Which style of feedback do you think would motivate them to be more punctual?
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Customer Think
JULY 21, 2021
Apart from a lot of other CX-related topics like e.g. customer data platforms, customer journey orchestration, configure, price, quote, artificial intelligence, machine learning, robotic process automation, and many more, there is another topic that currently gets quite some attention. Low code and no code platforms. It is said that low code / no code enables […].
RAIN Group
JULY 21, 2021
Take a moment to think about a time when you had a period of deep focus in which your work performance and productivity were at a high. Everything clicked. You nailed the deadline. Made the leap. Produced 10X. Everything came into focus. Wouldn’t it be great if you could have that level of focus and achieve that extreme productivity all the time—or even most of the time?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JULY 21, 2021
Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.How.
PartnerTap
JULY 21, 2021
Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. Considering how necessary it is to channel sales, you would think that everyone was sharing data with each other. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Apptivo
JULY 21, 2021
Apptivo is ready with the new product updates for the month of July. This update is mostly based on performance tracking, data recovery, time-saving and overall portability of data. In addition, each update from Apptivo will significantly improve the performance of the applications. Let’s go through the short notes. Updates and Enhancements. Enhanced Employee Email Wise Report.
Customer Think
JULY 21, 2021
Photo credit: [link] If you’re a retailer, the past 18 months have been challenging. I’m sure you’re well sick of the word ‘pivot’ and have chopped and changed your strategy more times than you can count. Customers have evolved. They’ve been forced to change the way they shop and how they interact with brands. With […].
Force Management
JULY 21, 2021
Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together.
Customer Think
JULY 21, 2021
As marketers and entrepreneurs, you already know how challenging it is to attract new customers. That’s why smart businesses focus on retaining their existing customers rather than attracting new ones. This will not only help them achieve their conversion goals faster but will also help them save a ton of money that they would otherwise […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Force Management
JULY 21, 2021
Are this year's sales initiatives bringing the results you hoped to achieve thus far? The mid-year mark is a good time to get a quick snapshot of where your team is at and determine your next plan of action.
Customer Think
JULY 21, 2021
Source: CMO Council Last month, the CMO Council published a report that provides several important insights regarding how senior corporate executives view the role and performance of marketing in their organization. Rate the State of Mar.
Zendesk
JULY 21, 2021
. . . It’s no secret that the workplace has changed quite a bit over the past year. And the reality is that the future of how teams collaborate, communicate, and connect is still very much in flux. As companies navigate the uncertainty around reopening and tackle big questions when it comes to how and where they want to work, there’s a lot on the table: What is the new role of the office?
Customer Think
JULY 21, 2021
Vaccines are rolling out, and states are beginning to relax guidelines. Could summer bring on a season of socializing? As Americans begin to weigh the risks, there’s still a high level of caution. Yes, people are anxious to resume normal activities such as going out to restaurants and concerts, traveling and (above all else) being […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Crank Wheel
JULY 21, 2021
Are you generating enough sales leads with your outbound sales calls? Take a look at this article for how to make them more impactful.
Strategic Planning and Management Insights
JULY 21, 2021
Chris Cicchinelli is the CEO & President of Pure Romance, the world’s largest in-home/virtual party company specializing in intimacy and sexual health. On his twenty year journey with the company, he grew the business from $3 million to $350 million in revenue.
Customer Think
JULY 21, 2021
New App for Revenue Teams Brings Real-Time Relationship Context to Virtual Meetings.
ReviewTrackers
JULY 21, 2021
Why Remove Reviews from Facebook? Facebook might have been created for users to be able to show their friends cute photos of dogs and cats, or share funny Anchorman and crying Michael Jordan memes. But if you’re using Facebook for business , the social network is, more seriously, a platform for connecting and engaging with potential and existing customers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
JULY 21, 2021
Rebranding is a part of a larger initiative to showcase Gryphon’s new AI and machine-learning capabilities.
SmartKarrot
JULY 21, 2021
Of all the debates that one can possibly have in the world of sales and marketing, one that takes no backseat is customer acquisition vs customer retention. Which is better and which one should you zero in on? Even though it looks like a simple question, the answer here is not so simple. While acquiring customers is an integral part of any growing business, retaining them for good is also equally important.
Zendesk
JULY 21, 2021
There are more than 3 trillion fish in the ocean. With so many creatures swimming around, you might think your odds of catching one are pretty good. But anyone who’s been on a fishing trip knows that it’s easy to spend the whole day without getting a single bite—or for the line to snap at the last minute while reeling in a big one. The world of sales isn’t so different from the world of fishing.
SmartKarrot
JULY 21, 2021
Role: Director of Customer Success Location: Remote, United States Organization: Givelify As a Director of Customer Success, you will collaborate cross-functionally with Customer Success, Marketing, Revenue Operations, and Data ScienceAnalytic teams to own, develop, and execute strategies to increase customer retention and lifetime value at scale. Develop a digitally-led, low-touch customer communicationengagement strategy through the customer lifecycle – including onboarding and launch.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Apptivo
JULY 21, 2021
Apptivo offers a cloud platform that allows SaaS(Software as a service) companies to provide an integrated and engaging customer experience to their software users. As a software that grows with the business, the Apptivo suite of business applications offers all the capabilities required by SaaS business model of any size to scale as they expand. What is a SaaS model, and how does it work?
Janek Performance Group: Account Planning
JULY 21, 2021
We’re revisiting the topic of Strategic Account Management (SAM) today. The last time we visited this subject, we provided you a comprehensive, in-depth guide into what SAM is and some of the best practices to ensure a successful SAM program. In this edition, we’ll be looking at the inverse – the mistakes that will cause your strategic account management efforts to fail.
SBI
JULY 21, 2021
Scratchpad Introduces New Experience for Top Sales Performers, Connecting Calendar, Notes, and Salesforce into One Unified Workspace. San Mateo, California – July 21, 2021. Scratchpad, Inc., pioneer and leader of the workspace for revenue teams, today announced the immediate availability of a unified workspace between calendar, sales notes, and Salesforce.
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